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Shore Store

About Shore Store

Shore Store is a beloved Seaside Heights destination that captures the energy, nostalgia, and unmistakable spirit of the Jersey Shore.

Located right on the boardwalk at 1209 Boardwalk, this lively beachfront souvenir store offers visitors a chance to take home a memorable piece of the coast, whether they are searching for NJ-themed t-shirts, keepsake souvenirs, or thoughtful gifts that celebrate a classic shore experience.

With its strong connection to “Jersey Shore” fame, Shore Store has become more than just a shop—it is part of the seaside tradition for locals and visitors alike, making it an ideal stop for anyone looking to find something fun, meaningful, and uniquely New Jersey.

What makes Shore Store especially appealing is the convenience and ease it brings to every visit. Customers can enjoy on-site services or choose delivery for added flexibility, and the store is designed for a quick visit, making it perfect for boardwalk strolls and spontaneous stops.

Accessibility is also thoughtfully supported with a wheelchair-accessible car park and wheelchair-accessible entrance, helping ensure a more welcoming experience for a wider range of guests. Payment is simple and modern too, with credit cards, debit cards, and NFC mobile payments accepted.

Backed by a strong customer rating of 4.40 out of 5 from 2,699 reviews, Shore Store stands out as a trusted place where shoppers can count on friendly service, memorable merchandise, and a convenient, high-quality experience from start to finish.

For anyone visiting Seaside Heights, Shore Store offers the kind of stop that adds something special to the trip. It is the perfect place to pick up a souvenir that feels personal, celebrate a vacation with a well-chosen gift, or simply enjoy the charm of a true Jersey Shore shopping stop.

With its prime boardwalk location, popular selection, and customer-focused service, Shore Store delivers both the excitement of the coast and the comfort of knowing you are shopping somewhere well-loved and well-reviewed.

★★★★☆ 4.40 rating (2699 reviews)
Shore Store
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Quality Products

Carefully curated selection

Expert Staff

Friendly, knowledgeable help

Great Value

Competitive pricing always

Happy Customers

Satisfaction guaranteed

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Shore Store

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4.40
Star Rating
2699+
Happy Customers

Customer Reviews

What shoppers say about us

Debbie Bell

Debbie Bell

year ago

We visit here every time we're in town! They had lots of great sales! Lots of Jersey Shore merchandise! In the past we have toured the Jersey Shore house which is attached to the store! That was a lot of fun to see where they filmed! It's right on the boardwalk so in the nice weather it's great to walk around!

Shelly Pitz

Shelly Pitz

4 years ago

$10 for a tour of the house is a great deal! You can take as many photos as you want and get some great information! Must do. Everyone at the Shore Store were very friendly and helpful. Danny was super nice and printed our shirts! A great experience! I'd give more than 5 stars if possible. Must go if you are a fan of the show

Star Shea

Star Shea

year ago

Bucket list item fullfilled!! Granted, I was dragging along my 12 & 8 year old who had no context for this visit, but my husband and I who binge watched the Jersey Shore before our kids were born fully enjoyed it. When we pulled up, Merk invited us to park and come around through the Shore store for a tour. Fully worth the $10 PP to see the duck phone, and the smoosh room. Other highlights was, "this was where Snookie peed", and the holes in the ceiling from the camera crew. We all made sure to take photos in the confession section.

Kellie Ramos

Kellie Ramos

2 months ago

Just wanted to say thank you to Danny for all the amazing cloths I got from the shore store I’m ROTTYWORLD AND A Big HUGE SHOUT OUT TO YOU ALL AT JERSEY SHORE STORE I LOVE 🥰 ALL MY CLOTHS I PURCHASED THANK YOU AGAIN ALSO IF YOUR LOOKING FOR NICE CLOTHS AND A GREAT PRICE GO CHECK OUT THE SHORE STORE ON TikTok very high quality clothing what you waiting on go get some shore store clothes it’s so well worth it !!!

Niakiashia Nunez

Niakiashia Nunez

3 months ago

First time visiting from Rochester ny and the store was pretty nice

Giaa 07

Giaa 07

month ago

Just got my flat piercing with lily!! She’s the best, highly recommend her as a piercer. Literally my 3rd time going back there and they never disappoint! The piercings always heal perfectly.

David Paul

David Paul

7 months ago

We visited the iconic Shore Store! This place obviously made famous by the cast of Jersey Shore reality show was so cool. It was everything you would expect from a historic site of tv history. You really get the legendary vibes knowing the stars of Jersey Shore tv show once took over this place for the whole world to see. They offer tours of the house but we just bought souvenirs instead. It has a wide open layout and a large shopping center. It draws young crowds from all over. It’s clearly a main attraction to this day. As a long time fan of the reality series, it was delightful to experience it and show it to my son to enjoy real Americana heritage.

Rafaela Hernandez

Rafaela Hernandez

month ago

I saw Zach and Lily today when I got my naval (bellybutton) pierced! I was feeling a little self conscious and iffy, but Zach was super sweet and reassuring and gave me the confidence to do it. Lily was also a sweetheart. She did the piercing and was super professional and knowledgeable. I’m a tiny bit afraid of needles but Lily was really gentle and helped me relax. They had super cute jewelry options, too! 5 stars— highly recommend!

ur

ur

3 months ago

We went to visit Seaside Heights on Easter Sunday. The staff was very nice and helpful when it came to picking out the suitable sizes + styles. They gave us recommendations on which prints to combine on each shirt. We bought a few shirts each and a few magnets as well. We also met Danny and talked to him for a while. Ofc we had to take the house tour as well! Such an awesome experience and def worth it!

Chris Wagner

Chris Wagner

3 months ago

Staff is super friendly and they have tons of merch from the Jersey Shore tv show. Danny himself was there and took time from working on a project in the back of the store to come out and chat for a few minutes, really cool guy. Tour of the house is definitely worth the $10 too.

Frequently Asked Questions

Common questions about Shore Store

Business Features

Highlights & Amenities

Accessibility

  • Wheelchair-accessible car park
  • Wheelchair-accessible entrance

Service options

  • On-site services
  • Delivery

Planning

  • Quick visit

Payments

  • Credit cards
  • Debit cards
  • NFC mobile payments

Parking

  • On-site parking
  • Paid parking lot
  • Paid street parking

Visit Our Store

Stop by and see us. We'd love to help you find what you're looking for.

Location

1209 Boardwalk, Seaside Heights, NJ 08751, United States

Store Hours

Open Now · Sunday 9 AM-2 AM
Thursday 9 AM-12 AM
Friday 9 AM-12 AM
Saturday 9 AM-2 AM
Sunday 9 AM-2 AM
Monday 9 AM-12 AM
Tuesday 9 AM-12 AM
Wednesday 9 AM-12 AM
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